The arts play a major role within society, and Gian Luca Rana believes that businesses are an integral part of the cultural development of an area. In line with this vision, Gian Luca Rana supports the various forms of artistic expression in our country, wishing to give back what he himself received growing up in this country, with the intent of generating shared development. Numerous associations and organizations, both locally and internationally, are supported through social initiatives of various kinds.

This is reflected in the support of numerous cultural projects, from opera to poetry, from dance to educational visits, to bring young people closer to the world of art. Culture creates bonds and shared experiences and fosters personal and collective growth. For years Gian Luca Rana has been committed to fostering access to it for all, with the promotion of moments for the exchange of thoughts and ideas because culture is an essential part of community life, its root, and nourishment.

Gian Luca Rana has always believed in the virtuous collaboration between the public and private sectors, because he is convinced that if a multiplier – such as the ability to do business – can be activated within our artistic heritage, something important and sustainable over time will surely come out of it. As an entrepreneur, he is proud to actively contribute to cultural projects, because he feels a great responsibility towards the territory, from which he has always drawn inspiration and strength to face the great challenges of the future.

Gian Luca Rana and the 67 columns: the solidarity alliance for the Arena of Verona

Gian Luca Rana is one of the founders of the ambitious “67 Columns” project, a corporate membership with the Fondazione Arena di Verona. Since 2021, 67 local entrepreneurs and companies have joined forces to support the Arena and its opera-symphony festival, which has been challenged by the halt in live activities due to the Covid-19 pandemic.

The innovative crowdfunding project “67 Columns,” which enhances one of Italy’s most iconic excellences in the world, was awarded as the best Art Bonus 2021 initiative by the Ministry of Culture and as the best fundraising project of 2021 at the 9th edition of the “Culture and Enterprise Award.”

These awards further demonstrate the effectiveness of this initiative in significantly promoting our country’s cultural heritage.

Thanks to his constant commitment to this project, which can inspire generation after generation, in 2023 Gian Luca Rana received the special award “Culture as a bridge to the future” at “Class TV Moda Veneto Awards: The excellences of Made in Italy.”

Gian Luca Rana's support for the "Dante prophet of hope" exhibition

“Dante Prophet of Hope” is the title of the exhibition dedicated to the 700th anniversary of Dante Alighieri’s death. Hosted in Verona, Gian Luca Rana has supported both its 2022 edition, dedicated to the Inferno cantica nd its 2023 edition, on Purgatorio. The exhibition aims at a younger audience, to stimulate them to read one of humanity’s most extraordinary works, the Divine Comedy, with a multimedia and immersive experience.

It is an exhibition made for young people by young people: in fact, 40 guides from schools in Verona who have rained with the Pathways for Transversal Skills and Orientation (PCTO) are presenting the exhibition to peers and visitors.

Maffei Palace accessible for free to students thanks to Gian Luca Rana

The House Museum of Palazzo Maffei is made accessible free of charge to 3,700 students of all grades, thanks to the contribution of Gian Luca Rana. The children can visit the rooms of the Baroque palace in the center of Verona where Luigi Carlon’s collection of more than 600 work housed. Students are accompanied by specialized guides who enrich the tour with thematic narratives and customized educational workshops.

The collection is composed as wunderkammer, in which works of Greco-Roman antiquity are associated with contemporary art, 14th-century panels with masterpieces by masters such as Canova, and 20th-century avant-garde movements, including Picasso, de Chirico, Magritte, Kandinsky, Warhol, Balla, and many others.

The initiative’s support aims to educate and bring even the youngest generation closer to art and beauty. Children can thus experience art firsthand and explore a heritage rich in beauty, reflections, and stories.

Poetry for all: LIS translation offered by Rana

Rana supported the event “Poets don’t sleep at night,” conceived by Francesca Alfano Miglietti. The initiative called together 200 poets for a 24-hour uninterrupted poetry reading at the Elfo Puccini Theater in Milan.

Gian Luca Rana, through the Fondazione Famiglia Rana, add translation into LIS, Italian Sign Language allowing everyone to enjoy the beauty expressed add. In addition, Rana chefs delighted participants by cooking delicious fresh pasta dishes throughout the 24-hour literary marathon, thus providing nourishment not only for the soul but also for the palate.

Colors, rhythm, and taste: Gian Luca Rana supports OnDance

With OnDance, Roberto Bolle takes dance out of theaters to reach people in the squares Gian Luca Rana supports this initiative to transform the streets into real stages full of rhythm and energy, fully sharing the idea of creative director Roberto Bolle to make this extraordinary artistic expression less elitist. Fresh pasta also contributes to wellness through the creation of “GioiaVerde Class” classes open to everyone to try different disciplines, from pilates to yoga to irresistible Bollywood dances.