Research, technology and unswerving commitment to quality: Gian Luca Rana’s recipe for innovation
Combining innovation and large-scale production with a quality without compromise: this is the challenge that Gian Luca Rana faces in ensuring that Pastificio Rana remains a benchmark for consumers in the sixty countries in which it is present.
Examples include developing technologies that can produce tender fillings but with whole morsels of the ingredients used, or customizing production processes borrowed from the paper-making industry to roll out the dough, or adapting tobacco-industry processes to shape tortellini, to name just a few.
“Our arrival in the United States has been an extraordinary opportunity for growth and has sped up developments in the process of innovation”, declares Gian Luca Rana. “In order to satisfy and win over consumers with completely different habits, we have had to come up with a product that differs from the Italian one: in terms of form and size and of recipe, with fillings that can reveal the various textures of the ingredients used. This has been possible thanks to our many years of experience in the refrigerated pasta sector and our skill in developing custom-made innovative technological solutions.”
Thanks to this strategic approach, Pastificio Rana has undergone a period of robust upswing over the past 30 years, becoming one of the best-performing companies in the food sector. This is a result of the decisions made by Gian Luca Rana, who has always sensed and promoted the importance of developing long-term projects, rather than focusing solely on immediate returns.