Intuition and innovation: the origins of the Rana Restaurants
Since the beginning of 2000, the number of people choosing to eat their meals outside the home has continued to increase. Such a trend could potentially have posed a problem for a company that produces food products for use in the home. But Gian Luca Rana transformed this new trend into a new further opportunity for Pastificio Rana to grow.
Thus, the Rana Restaurant project came into being; an opportunity to create a new experience linked to eating out that, at the same time, could also be combined with the purchase of Rana products in the supermarkets.
“The restaurants are our monitoring post for understanding consumers’ different demands”, says CEO Gian Luca Rana. “They are the place where we can dynamically experiment with new recipes and obtain immediate feedback from consumers.”