Gian Luca Rana takes the Pastificio to the United States
Until ten years ago in the United States, refrigerated pasta was relegated to a hidden corner of the refrigerated displays in supermarket chains. Today, however, we are witnessing an out-and-out “pasta revolution” in the fresh goods section, along with gnocchi and ready-made dishes that are becoming an increasingly customary part of American eating habits.
A key role in this change was played by Gian Luca Rana, who in 2012 decided to enter the overseas markets and revitalize a sector that was largely on the wane. But this was no mere gamble; it was a long-term strategic project that brought about substantial growth for Gruppo Rana, in terms of both size and profitability.